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Department Mission To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people. Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics. Manage and retain keyword list updates.
Provide ideas for a creative copywriting. Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives. Google has emerged as one of the most effective platform for online advertising and the companies today rely to place their brand on the World Wide Web to promote their products and services to widespread audiences.
Working for a global advertising platform, an AdWords associate is expected to help the clients in achieving desired results through advertising.
An AdWords associate communicates with the clients and answers their queries regarding online advertising campaigns. He manages the portfolio of existing clients and informs them about the new products and schemes offered by Google. Online advertising may seem insignificant but there are brands that have benefited from online advertising and the AdWords associate is expected to provide excellent solutions so that the money so invested by the clients generates profits by attracting more customers.
The following AdWords associate responsibilities are commonly assigned for professionals joining Google in this position: Keyword research : AdWords associate researches for keywords and also finds out keywords that are closely related to what the advertiser wants to promote. Inform clients : An AdWords associate communicates with the clients and answers their queries related to the various schemes available for online advertising. He explains the clients about the new features or services offered by Google.
Check advertisement content : The AdWords associate has to check the quality of the content for advertisement. He must ensure that the text, images, or the audiovisual content that goes online is not offensive or violates any copyright laws.
Help sales and technical support team : The AdWords associate helps the sales team in achieving the targets for a given period. He coordinates with the technical support team in the process of placing advertisements on web pages. Analyze campaign effectiveness : The AdWords associate monitors and analyzes the effectiveness of a particular campaign. It helps him to decide whether the campaign is performing as expected and if not, how it can be tailored to generate more profit not just for Google, but for the advertiser too.
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