The company announced in March that it would be closing 40 stores in the fiscal year. It also has plans to open 40 new stores across brands by the end of the year and to invest in new experiences in 85 stores. Read more: We shopped at American Eagle and Urban Outfitters to see why one teen retailer is outperforming the other. The answer was clear. We went shopping at American Eagle and Hollister and saw the difference for ourselves. With Abercrombie making the move to smaller stores, it might do well to take a cue from American Eagle.
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As the single-cup coffee war heats up, a small rival hacks Keurig's machine. Read more. The fastest way to kill your brand: inauthenticity. Topics Business Retail industry news. Reuse this content. While select pieces from the brand will be available IRL at Hollister stores, Horowitz said the company anticipates the majority of business will be done online.
She added that the connection to Hollister, as compared with the nameplate brand, is due to the fact that Hollister is a teen brand, whereas Abercrombie is more geared toward Millennials. Each drop was also able to reach more people. Combined, the two sisters have more than million followers on TikTok. Meanwhile, social media views of the Hollister back-to-school campaign featuring the sisters reached 5. So we cleverly thought, putting those two things together, social and tourist, we hope to [evoke] that feeling and energy behind the line.
In March, the duo teamed up with accessories brand Pura Vida for a jewelry collection. The inaugural collection will have about 80 items, with new pieces dropping each month.
Many of the trend pieces, specifically, will be limited-edition and available only online. It will also be a little bit more expensive than Hollister. The launch of Social Tourist comes after Abercrombie finished its all-important holiday season above analyst expectations , still managing to log a profit for the quarter despite the turbulent environment caused by the pandemic. Albeit a slightly lower profit than the year before the pandemic.
We came out of [the fourth quarter] with good results. We saw nice momentum increase over all of We came out stronger, faster and smarter, candidly, than we went into the year, with strong balance sheets. And we took to sit back and evaluate what our opportunities are.
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